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Agente como a gente
An end-to-end AI commerce agent built around Lu, Magalu's virtual character, so shoppers can discover, recommend, pay, track delivery and get aftercare inside WhatsApp. Proprietary Magalu Cloud models (with Google Cloud) read voice, image and text, remember preferences and keep the full purchase journey in one chat — less bot, more Brazilian conversation. Launched November 2025; Cannes Lions 2026 Bronze in Creative Commerce.
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