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‘DojaCode’ Interactive Music Video Experience
Doja Cat and leading non-profit, Girls Who Code, released DojaCode, an interactive experience for the rapper’s music video and hit single Woman, off her chart dominating album Planet Her. The aim of the experience is to show a new generation of fans who may be unaware of the career opportunities in the technology and computer science field, just how creative and fun it can be. Inspiring a new generation of computer scientists, Doja Cat and Girls Who Code are inviting fans to direct aspects of the music video, all by using code. As users visit the DojaCode site, they are able to unlock hidden video content using basic coding languages. From changing nail designs, to controlling the sky, to manifesting Doja herself out of thin air, DojaCode gives fans the opportunity to play the role of music video director by altering key creative elements and unveiling hidden easter eggs. HOW DOES DOJA CODE WORK? - Fans visit DojaCode to be granted access to Planet Her where they can code and alter creative elements of Doja Cat’s Woman music video - Users are then introduced to three coding languages featured on the site - As the experience continues, users are guided through the process with clear instructions on what to input and how -- making it easy and seamless for a beginner - Users watch as moments in the video change in real time, based on the coding alterations they have written - As the video wraps, fans leave Planet Her and share all of the scenes they have coded and created https://dojacode.com/
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