Jo Harding
About Jo Harding
The work made for Jo Harding runs to 1 verified project since 2023 — mostly Digital, Campaign and Social. Most of it comes from 1 team, including Colenso BBDO. The people who work most often on Jo Harding projects include Billy Worthington and Lauren Orlina.
Inside the Jo Harding network
The people, teams, and projects that make up the Jo Harding network
Featured project
Tally My Post
State Insurance in New Zealand created the "Tally My Post" campaign to tackle Gen Z's lack of interest in contents insurance, despite their enthusiasm for purchasing and showcasing their belongings on social media. By utilizing multi-pass cloud vision machine learning, the campaign allowed users to analyze their social media posts, recognize the contents in the images, and generate an insurance quote. This innovative, ad-free approach cleverly disguised insurance messaging within a familiar, playful format that resonated with Gen Z’s digital habits. The campaign led to a significant increase in user engagement and a 7% rise in new contents insurance policies.
Teams spotlight
The teams with the most verified roles on Jo Harding projects
Team
People spotlight
The people with the most verified roles on Jo Harding projects
