Magalu
About Magalu
The work made for Magalu runs to 3 verified projects since 2025 — mostly AI, Campaign and Advertising. Most of it comes from 6 teams, including Ogilvy, Lightfarm Studios and Jamute. The people who work most often on Magalu projects include Ana Cordeiro, Karin Menezes and Pedro Afonso.
Trending projects
Magalu projects with the most verified people and teams
Inside the Magalu network
The people, teams, and projects that make up the Magalu network
Featured project
Agente como a gente
An end-to-end AI commerce agent built around Lu, Magalu's virtual character, so shoppers can discover, recommend, pay, track delivery and get aftercare inside WhatsApp. Proprietary Magalu Cloud models (with Google Cloud) read voice, image and text, remember preferences and keep the full purchase journey in one chat — less bot, more Brazilian conversation. Launched November 2025; Cannes Lions 2026 Bronze in Creative Commerce.
Teams spotlight
The teams with the most verified roles on Magalu projects
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People spotlight
The people with the most verified roles on Magalu projects
