Magalu
About Magalu
The work made for Magalu runs to 2 verified projects since 2025 — mostly Campaign, AI and Brand. Most of it comes from 4 teams, including Ogilvy, Lightfarm Studios and Liquo Audio. The people who work most often on Magalu projects include Gabriel Sá and Aron Aguiar.
Trending projects
Magalu projects with the most verified people and teams
Inside the Magalu network
The people, teams, and projects that make up the Magalu network
Featured project
Buying Apple With Lu Is A Whole Different Story
Magalu has launched a new campaign for Lu’s WhatsApp, an AI commerce tool that lets customers complete the entire shopping journey inside WhatsApp—from personalised product recommendations to payment and after-sales support. The campaign, “Buying with Lu on WhatsApp is a whole different story,” features the brand’s virtual influencer guiding users through everyday situations and suggesting Apple products tailored to different needs, such as improved photography, translation, and health tracking. Rolled out as a 360° initiative across TV, digital, social, and OOH, the work is designed to capitalise on football match audiences and drive engagement during peak viewing moments. The campaign highlights how AI-driven conversations can make shopping faster, more natural, and more personalised, with strong early results already reported from the platform’s usage.
Teams spotlight
The teams with the most verified roles on Magalu projects
Team
Team
Team
Team
People spotlight
The people with the most verified roles on Magalu projects
