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The people, teams, and projects that make up the 1Life network
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1Life Insurance launched a campaign aimed at shifting consumer perception from funeral cover to life insurance by making its benefits more tangible and relevant. Addressing the insight that many South Africans favor funeral policies due to their immediate, visible value, the campaign reframes life insurance as a practical and accessible way to build generational wealth. Through clear, relatable storytelling, the work positions 1Life’s offering not just as financial protection, but as a long-term investment in family security and future prosperity—driving growth in life insurance uptake while maintaining the brand’s strength in funeral cover.Teams spotlight
The teams with the most verified roles on 1Life projects