Accordion
About Accordion
The work made for Accordion runs to 3 verified projects since 2020 — mostly Marketing, Campaign and content.
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How Do You Reimagine a Financial Consultancy?
Accordion, a private equity consulting firm that's redefining the industry, was heading into its second decade. Its website needed to hit two goals: persuade private equity sponsors to partner with Accordion, and attract top talent from the industry giants. The new site helps potential clients and employees see how Accordion is different, smarter and approachable, embodying its "we don't take ourselves too seriously" culture. Interactive Strategies set out to design a site that felt like someone you'd want to partner with or work for. Strategy underlies every feature, including a wealth of touchpoints for generating leads. A dedicated landing page, "When to Call Us," identifies key moments where Accordion can position its services to alleviate a client’s pain points, minimize risk and partner for success. Meanwhile, an irreverent timeline highlighting company milestones ("How we got here") and Accordion Life content featuring employees help to convey the culture. Credits: Agency: Interactive Strategies https://www.interactivestrategies.com/