Alpen
About Alpen
The work made for Alpen runs to 2 verified projects since 2021 — mostly Brand, Campaign and Product. Most of it comes from 6 teams, including BBH, Black Kite Studios and STITCH Editing. The people who work most often on Alpen projects include Lino Khay and Dominic Wilcox.
Trending projects
Alpen projects with the most verified people and teams
Inside the Alpen network
The people, teams, and projects that make up the Alpen network
Featured project
The Grown-up Thing To Do
Alpen, a muesli brand, is positioning itself as a "grown-up" breakfast choice in a new campaign by Mother. The ad features the retired mascot, Ralph, symbolizing the brand's target audience, who expresses a preference for the simple joy of muesli. The campaign highlights Alpen's new packaging and improved recipe, aiming to revive the muesli category amidst the variety of cereals. It emphasizes muesli as a smart, mature, and nostalgic breakfast option, blending humor and warmth. The commercial is airing on UK primetime TV and on social media.
Teams spotlight
The teams with the most verified roles on Alpen projects
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People spotlight
The people with the most verified roles on Alpen projects
