AMC Networks
About AMC Networks
The work made for AMC Networks runs to 5 verified projects since 2016 — mostly Campaign, Strategy and Film. Most of it comes from 4 teams, including McCann, Imaginary Forces and Breakwater Studios. The people who work most often on AMC Networks projects include Caleb Woods.
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Featured project
The Final Copy of Ilon Specht
'The Final Copy of Ilon Specht' is an acclaimed documentary short that delves into the untold story of the creative mind behind one of the most iconic advertising slogans of all time—L’Oréal Paris's “Because I’m Worth It.” Created in collaboration with McCann, AMC Networks, TRAVERSE32, and BREAKWATER STUDIOS, the film offers a deeply personal account of Ilon Specht, the trailblazing copywriter who defied the norms of the 1970s advertising industry to craft a four-word feminist manifesto that would resonate for generations. Premiering on International Women's Day, March 8, 2025, on AMC+ in the U.S. and TED’s YouTube channel, the documentary is also available for streaming on Prime Video across multiple countries, including the U.S., UK, Germany, France, Spain, and Italy. By shedding light on Specht’s legacy, the campaign honors the power of words in shaping cultural and social change.
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