ANWB
About ANWB
The work made for ANWB runs to 2 verified projects since 2022 — mostly Strategy, Brand and DigitalCampaign. Most of it comes from 2 teams, including Fitzroy and Wavemaker. The people who work most often on ANWB projects include Marten Meijboom, Marlon von Franquemont-Koster and Orfee Goedkoop.
Trending projects
ANWB projects with the most verified people and teams
Inside the ANWB network
The people, teams, and projects that make up the ANWB network
Featured project
Racing Offers
ANWB's "Racing Offers" campaign creatively integrated in-game advertising into Gran Turismo 7 by turning ANWB Private Lease cars into dynamic ads within the game. These offers were displayed during live e-racing streams, with collaboration from top Dutch e-racer Kaj de Bruin, who strategically positioned ANWB offers during pro racing live streams on Twitch and YouTube, capturing the attention of fans. The campaign extended to a competition hosted by Gamekings, a popular Dutch gaming platform, where both amateur and pro racers competed in ANWB-branded cars, streamed live across multiple platforms. The promotion culminated in live events like Gamescom and the Tokyo Game Show, where ANWB Racing Offers were showcased, engaging millions of viewers. This innovative approach to marketing within the gaming world helped ANWB stand out amidst global competitors, blending gaming culture with real-world offers.
Teams spotlight
The teams with the most verified roles on ANWB projects
Team
Team
People spotlight
The people with the most verified roles on ANWB projects
