Yumeko
About Yumeko
The work made for Yumeko runs to 1 verified project since 2022 — mostly Strategy, Campaign and BrandIdentity. Most of it comes from 1 team, including Fitzroy. The people who work most often on Yumeko projects include Marten Meijboom, Roderik Patijn and Ryan Schaminee.
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Yumeko projects with the most verified people and teams
Inside the Yumeko network
The people, teams, and projects that make up the Yumeko network
Featured project
Change The World Sleeping
Fitzroy is incredibly proud that they can work together with this important social impact brand. They created an integrated campaign to introduce Yumeko to more people. The goal was to create something that would stand out and be disruptive in each commercial break that’s flooded with other bedding brands. Fitzroy ended on something distinctive: Buy good bedding. (Koop goed beddengoed, a Dutch wordplay on cheap, which is roughly translated into good and buy.) Yumeko’s products are made with biologically GOTS certified cotton and wherever possible Fairtrade certified. Yumeko wants to prove that a sustainable business model can work and is convinced that positive societal change can be instigated by brands and their customers. Fitzroy wanted to make a statement in the commercial break. Filled with other bedding manufacturers: “One kilogram of cotton uses 1 kilo of poison.” A clear and sustainable statement. Next to the integrated campaign, they created a new visual language by designing icons. Because we all know how difficult it is to explain something with words, they now have icons that capture the differences in Yumeko’s process that make them stand out. The theory of Change captures that in 1 image.
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