Athos
About Athos
The work made for Athos runs to 1 verified project since 2022 — mostly Shocking, Political and LGBTQ. Most of it comes from 1 team, including VMLY&R. The people who work most often on Athos projects include Guilherme Possobon, Vivian Moraes and Paula Ganem.
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The people, teams, and projects that make up the Athos network
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The Real Problem
Insight Since 1997, Athos has been an important media outlet for the Brazilian LGBTQIA+ community. In 25 years of publishing, their articles have never seen as many homophobic comments as most recently. Most came from those supporting far-right politics. Meanwhile, Brazil struggles with many issues that are ignored by far-right politicians. Idea Brazil's far-right politicians insist on persecuting LGBTQIA+ people instead of doing what they are paid for. So, we made a photo shoot with LGBTQIA+ people posing in front of what the politicians should actually care about. The photo shoot became print an outdoor ads, and we invited people to tag homophobic politicians on their Instagram profiles. How It Worked We compiled most homophobic posts and speeches made by Brazilian politicians in recent history. Then, we unearthed the real problems in their cities. By comparing the data, abandoned public places became scenes in the photos and the copy was written to address the homophobic politicians. We invited the public to act against homophobia sponsored by public money. Results During an electoral year in Brazil, voters were reminded that homophobic politicians are using public money to persecute innocent people instead of doing their real jobs. Hundreds of those politicians were tagged and the campaign forced them to see what they usually ignore.
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