Amaro
About Amaro
The work made for Amaro runs to 1 verified project since 2021 — mostly SocialMedia, Awareness and Treatment. Most of it comes from 1 team, including VMLY&R. The people who work most often on Amaro projects include Vivian Moraes.
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Amaro projects with the most verified people and teams
Inside the Amaro network
The people, teams, and projects that make up the Amaro network
Featured project
The Virtual Nodule
Insight During the pandemic, many women stopped scheduling preventive exams, and doctors feared a soaring escalation of breast cancer cases around the country. With a majority of its clients being women, Amaro, LATAM's biggest retail tech provider, wanted to do something to help. Idea Using Instagram's new ecommerce tool, we created tags and placed them over the breasts of our models in our marketplace — with messages about breast cancer. Users could click on the tag and schedule an appointment without leaving social media — a quick and effective call to action. Results 99.9% positive sentiment on social media 25% of women clicked on the link to book exams (at the exact moment while reading the article) Three minutes and 42 seconds was the average time on the digital activation Headlines in many newspapers The brand's number one post of all time Zero dollars spent on media Based awareness and, most importantly, it raised the number of screening appointments Credits: https://www.vmlyr.com/en-br/brazil/work
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The teams with the most verified roles on Amaro projects
Team
People spotlight
The people with the most verified roles on Amaro projects
