BreastCancer
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For Your Breast Safety
“For Your Breast Safety” is a breast cancer awareness campaign by The Pink Train Charity Foundation that reframes breast self-examination as familiar airplane safety instructions. By using airport-themed storytelling across national TV, Riga Airport installations, and a mobile pink mammography van, the campaign simplifies a life-saving practice and reaches women in an unexpected yet intuitive way, driving awareness, education, and early detection in Latvia.
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