Auto Trader
About Auto Trader
The work made for Auto Trader runs to 2 verified projects since 2024 — mostly Campaign, Brand and Advertising. Most of it comes from 5 teams, including No.8, Iconoclast and Marsheen. The people who work most often on Auto Trader projects include Vanessa Robinson and Harriet Giles.
Trending projects
Auto Trader projects with the most verified people and teams
Inside the Auto Trader network
The people, teams, and projects that make up the Auto Trader network
Featured project
Found AT
Auto Trader’s “Found AT” campaign is its largest integrated push to date, repositioning the brand from a heritage magazine into a modern tech leader and making it as famous for new and electric cars as it is for used. Built on the platform “Brand New Cars Found AT,” it highlights thousands of brand‑new cars available online with no wait time, using the film “New Car Smell” to capture the emotions of buying a new car and a bold “red world” visual identity across OOH, social, and digital to modernize its image. Running until March 2025 across TV, cinema, radio, PR, and digital, the campaign aims to reshape consumer perceptions and reinforce Auto Trader’s contemporary relevance.
Teams spotlight
The teams with the most verified roles on Auto Trader projects
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People spotlight
The people with the most verified roles on Auto Trader projects
