Morgan Whitlock joined Sweetshop in 2011, helping to launch the London office and establish it as one of the UK’s leading production companies. As Managing Director / Executive Producer, he manages the company's productions and talent across the UK and Europe. With the launch of AI-powered studio, TheGardening.Club, Morgan has been working with agencies and brands to utilise this emerging technology and gen-AI platforms to expand and enhance campaigns, including the recently launched "Burnable Billboard" for The British Skin Foundation. Throughout his career Morgan has been passionate about the craft of directing and facilitating the careers of the most talented and exciting directors. He has brought a number of renowned world-class directors to the Sweetshop’s global roster, and has continued to support emerging directors, introducing new voices to the industry. Today he drives Sweetshop’s Diversity & Inclusion policies and initiatives, working as a mentor and with social enterprises and industry organisations in London to create pathways for the next generation of diverse talent into commercial filmmaking.