Smug Dairy
About Smug Dairy
The work made for Smug Dairy runs to 3 verified projects since 2024 — mostly Advertising, Campaign and Launch. Most of it comes from 9 teams, including BMB Agency, TenThree Editing and Wave Studios.
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Featured project
Smug Dairy
Kerry Dairy Consumer Foods is launching Smug Dairy, a new range that blends dairy and plant-based ingredients, supported by a £5 million marketing investment across TV, out-of-home, PR, influencer marketing, and social media. Developed by BMB, the TV campaign, which began on May 20, features a creative ad that tells the love story of oat and dairy milk, symbolizing their perfect harmony and rich, creamy taste. The campaign is complemented by a robust shopper marketing strategy executed by Melli, including in-store sampling and extensive retailer support at Tesco, Sainsbury’s, and Morrisons. The launch also includes a nationwide interactive sampling campaign. This innovative product and its playful, romantic branding aim to reimagine dairy consumption by combining health, sustainability, and taste.
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