Breast Cancer Now
About Breast Cancer Now
The work made for Breast Cancer Now runs to 12 verified projects since 2019 — mostly Campaign, Advertising and Video. Most of it comes from 2 teams, including BMB Agency and Havas. The people who work most often on Breast Cancer Now projects include Clancie Brennan, Jessie Ayles and Sorrel.
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Breast Cancer Now projects with the most verified people and teams
Inside the Breast Cancer Now network
The people, teams, and projects that make up the Breast Cancer Now network
Featured project
Gallery of Hope
Breast Cancer Now, a charity dedicated to breast cancer research and support, has launched a campaign emphasizing the significance of time for individuals facing incurable secondary breast cancer. Developed by BMB for Breast Cancer Now, the 'Gallery of Hope' campaign was crafted in partnership with individuals living with secondary breast cancer. Its objective is to emphasize the critical role of ongoing research, which is key to enabling those affected by the disease to experience the future moments they cherish. As a component of the initiative, Breast Cancer Now organized an exhibition titled "Memories Yet to Be Made" at the Saatchi Gallery in London on Wednesday, March 13, and Thursday, March 14. This poignant exhibition featured glimpses of future moments envisioned by campaign participants, showcasing the experiences they most eagerly anticipated. The event is complemented by an online gallery and social media engagement until the conclusion of March. A documentary film has been unveiled following the exhibition, along with short films dedicated to each individual featured in the gallery. These films were helmed by documentary filmmaker Jess Ayles. Renowned photographer Jillian Edelstein captured individual portraits showcased in the exhibition, alongside AI-generated images portraying future scenarios. Utilizing a blend of AI technology and photography, these images serve as a poignant testament to the significance of Breast Cancer Now's research on secondary breast cancer. With approximately 61,000 individuals in the UK living with this disease, further research can unlock additional treatment options, offering invaluable time to those affected by secondary breast cancer. Jillian Edelstein boasts a portfolio of over 100 works housed in the National Portrait Gallery's collection. Among her most celebrated photographs are portraits featuring notable figures such as Nelson Mandela, Catherine, Princess of Wales, and Kate Moss. To produce the futuristic images, artificial intelligence (AI) models were trained using photographs captured by Jillian Edelstein. These models were designed to generate distinct images that preserve the photographer's style, including poses, facial expressions, and resemblance, depicting future scenarios. BMB collaborated with Untold Studios for the AI segment of the campaign. The Gallery of Hope will welcome the public at the Saatchi Gallery on Wednesday, March 13, and Thursday, March 14. The promotion is being conducted through PR, with W Communications leading the strategy and amplification efforts. Additionally, organic social activity, including a hero trailer, will be featured on Breast Cancer Now's social channels. Simon Vincent, Director of Research, Support, and Influencing at Breast Cancer Now, expressed, "‘Gallery of Hope’ shines a much-needed spotlight on the realities of living with secondary breast cancer, through people sharing their own experiences and future moments they hope to see. This exhibition hits home just how much more needs to be done for the estimated 61,000 people living with secondary breast cancer in the UK, and the vital role of research in bringing hope – and indeed time – so that people with the disease live to see the future moments that matter so much to them.” Bianca Eglinton, Creative Director at BMB, added, “We’re so proud to be continuing our work with Breast Cancer Now in a new campaign that gives people living with secondary breast cancer a unique platform through which to share their hopes for the future. We hope that the campaign will help underline the importance of research and contribute to our ongoing mission to get people talking more openly about breast cancer.” Photographer Jillian Edelstein commented, “I’m so happy to be able to take part in the Gallery of Hope, to help those with secondary breast cancer visualize the future moments they hope to see, thanks to the incredible research Breast Cancer Now helps to fund.” Simon Legrand, Real-Time Supervisor at Untold Studios, added, “It’s so important that we use AI for good, in this case to raise awareness of Breast Cancer Now’s incredible work. The aim of this project is to provide a sense of hope for people experiencing or affected by breast cancer, and we're proud to have played a role in bringing it to life.” BMB has created a series of successful campaigns for Breast Cancer Now, including the award-winning 'The Chat', the UK’s first drama series to play out in a group chat in a messaging app, and 'Stories of Secondary', a moving short film exploring what life is like for people living with secondary breast cancer. The agency’s first work for the charity, 'Real Talk', encouraged people to talk more openly about breast cancer.
Teams spotlight
The teams with the most verified roles on Breast Cancer Now projects
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People spotlight
The people with the most verified roles on Breast Cancer Now projects
Freelance
