La Famiglia Rana
About La Famiglia Rana
The work made for La Famiglia Rana runs to 2 verified projects since 2023 — mostly Campaign and Advertising. Most of it comes from 1 team, including Hungry Man. The people who work most often on La Famiglia Rana projects include Clancie Brennan, Matt Turner and Dannica Green.
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Italy’s Best Kept Secret
Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; “Italy’s Best Kept Secret”. As its biggest UK launch to date, it features Rana’s first cross-channel TV and OOH campaign since appointing creative agency BMB in 2021. The campaign goes live on the 6th of October. The film “Bravo Brian” is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly. Featuring a young couple, Rosa and Brian, the film shows Brian (a Brit) desperate to impress his new Italian girlfriend’s family.
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