Ben & Jerry's
About Ben & Jerry's
The work made for Ben & Jerry's runs to 9 verified projects since 2023 — mostly Campaign, Advertising and Brand. Most of it comes from 4 teams, including Whitehouse Post, DCX Growth Accelerator and Versus.
Trending projects
Ben & Jerry's projects with the most verified people and teams
Inside the Ben & Jerry's network
The people, teams, and projects that make up the Ben & Jerry's network
Featured project
Make Some Motherchunkin’ Change!
Ben & Jerry’s has launched "Make Some Motherchunkin' Change!", a new brand campaign aimed at inspiring audiences to take action. This is Ben & Jerry's first major brand-focused campaign in nearly a decade, developed in collaboration with DCX Growth Accelerator. The campaign’s humorous yet powerful rallying cry emphasizes the company’s longstanding commitment to activism and social justice, encouraging individuals to become activists and make a positive impact. Featuring a variety of activists and artists like Favianna Rodriguez and Brandan “BMike” Odums, the campaign showcases how they leverage their passions and creativity to drive change. Ads highlight diverse grassroots movements, from polar bear-suited activists raising awareness about melting ice caps to naked bike riders promoting eco-friendly transportation. The goal is to inspire progressive activism among audiences. Jay Curley, Ben & Jerry’s global head of integrated marketing, emphasizes the importance of using creativity to address societal challenges and foster community and collective change. The campaign includes an anthemic long-format video, a 30-second video, outdoor billboards, and will be featured on various media and social media platforms like Instagram. Additionally, murals and wild postings have been created in New York City and Los Angeles.
Teams spotlight
The teams with the most verified roles on Ben & Jerry's projects
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