BETANO
About BETANO
The work made for BETANO runs to 3 verified projects since 2025 — mostly Campaign, Brand and Strategy. Most of it comes from 3 teams, including Wieden+Kennedy, Stink Films and Mamá Húngara. The people who work most often on BETANO projects include Tico Cruz, Luca and Francisco Mazziotti.
Trending projects
BETANO projects with the most verified people and teams
Inside the BETANO network
The people, teams, and projects that make up the BETANO network
Featured project
Qué Locura Ser de River
Mama Hungara, in co-production with Stink Films São Paulo, has brought to life “Qué Locura Ser de River,” the latest emotionally rich campaign for Betano, created by Wieden+Kennedy São Paulo. Directed by Hernán Corera and Fran Mazziotti, the film merges the surreal with authentic moments to portray the unique passion and belonging shared by generations of River Plate fans. A striking scene set in Teatro Cervantes features loyal supporters hanging treasured flags, including a blind fan whose presence symbolizes passion beyond sight. The project involved close collaboration with local fans to preserve authenticity, resulting in a cinematic tribute connecting Betano with River Plate's cultural identity through realism, lyricism, and emotional truth.
Teams spotlight
The teams with the most verified roles on BETANO projects
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People spotlight
The people with the most verified roles on BETANO projects
