BETTER
About BETTER
The work made for BETTER runs to 1 verified project — mostly Campaign. Most of it comes from 1 team, including The Den Editorial. The people who work most often on BETTER projects include Kriston Michael-Anthony Poindexter, Pieter Viljoen and Ben Meserve.
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Inside the BETTER network
The people, teams, and projects that make up the BETTER network
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CLIMAXXX - Do It For Earth
BETTER has introduced its latest product, Climaxxx, a carbon-neutral vegan condom aimed at promoting eco-friendly intimacy while raising awareness about climate change. The launch includes a captivating 30-second ad featuring a couple saved by a climate-conscious fairy who delivers a Climaxxx condom just in time. The ad encourages viewers to "do it for earth" while emphasizing the sustainable features of the condom, set to an 80s-synth soundtrack. Research cited from sources like the National Institutes of Health (NIH) suggests that climate change-induced extreme heat can affect libido, testosterone levels, and sperm motility. Climaxxx addresses these concerns in a playful, snarky tone, with colorful branding aimed at sparking conversations about eco-anxiety and climate change's impact on intimacy. Elliot Glass, co-founder of BETTER, highlights the relationship between mental stress from climate change and its effects on sexual health, stating that Climaxxx aims to alleviate some eco-anxiety through humor while encouraging positive action. Unlike the estimated 10 billion standard-issue male latex condoms that end up in landfills or oceans annually, Climaxxx is part of a sustainable product lineup, with proceeds directed to the BETTER Climate Fund, supporting climate mitigation projects. Ben Becker, another co-founder of BETTER, emphasizes the importance of addressing climate change through personal impacts, noting that sexual health is a deeply personal aspect of people's lives. Climaxxx condoms are available online through the BETTER Climate Store, aligning with the Valentine's Day theme of intimate connection and sustainability.
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The people with the most verified roles on BETTER projects
