Big Trees Project
About Big Trees Project
The work made for Big Trees Project runs to 2 verified projects since 2019 — mostly Campaign and CGI. Most of it comes from 3 teams, including Illusion CGI Studio, Ogilvy and TBWA.
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Big Trees Project
TBWA\Thailand released a print campaign to highlight the deforestation issue in Thailand. The campaign is a collaboration with Surachai Puthikulangkura from Illusion CGI Studio and The Big Trees Project. The three print executions in the campaign focus on the Deforestation topic that is a severe issue in Thailand right now. Deforestation is spreading at the alarming rate of 5000 sq.km every year but “cutting down trees” is old news as local communities only see into the near future of sustaining their livelihood and they need land to do that. So no-one is talking Deforestation in Thailand. TBWA\Thailand feels that if they can refresh and make the deforestation issue feel more sophisticated then it might become a conversation again. Client (Advertiser): Big Trees Project Brand: Big Trees Project Title: Drought, Flood, Wildfire Agency: TBWA\Thailand, Bangkok Production Company: Illusion, Bangkok
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