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Blink, a leader in affordable smart home security, has introduced a new advertising campaign, "Blink - And Get More," that underscores the brand's commitment to value and simplicity. The campaign tells the story of Maggie, a busy and budget-conscious mother who prioritizes what matters most—more time with her family and more value for her investment. This lighthearted and relatable narrative showcases how Blink’s security solutions empower customers to get more out of life. The campaign was developed and produced by Merman, with Eva Michon directing. Serving as both creative agency and production company, Merman utilized its expansive creative talent pool—including screenwriters, copywriters, directors, and producers—to craft an array of ideas for Blink. The chosen concept, spearheaded by Merman’s Managing Partner Kira Carstensen and in-house creative director Jack Taylor Cox, perfectly captured the brand's ethos. Known for fostering creative talent, Merman supports directors and creators in advancing their careers across commercials, film, and television, exemplifying a holistic approach to innovation in storytelling.
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