Ketal Supermarket
About Ketal Supermarket
The work made for Ketal Supermarket runs to 2 verified projects since 2023 — mostly Campaign, Brand and Launch. Most of it comes from 1 team, including Ogilvy. The people who work most often on Ketal Supermarket projects include Julio Barragán.
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IT'S A GIRL
When Ogilvy’s team sat down to write the story, they wanted it to be a truth bomb. Ries & Trout's Law of Candor stuff. If they didn't shake things up fast, they'd lose the sweet connection they still had with the people. So, they crafted this story of a guy making a last-minute decision that turns into a tribute to what could've been – all because he waited too darn long. A wake-up call that's not just staying at home as part of KETAL's new campaign to show off their snazzy logo but something people can adopt. A nudge to think about what needs changing before it's too late. 'Cause brands are like people, and KETAL's not just giving you a new logo; it's giving you some life advice that goes beyond the shopping cart. Henry Medina, Chief Creative Officer of the Agency, summed it up, saying, "It's not just about the new look; it's about stirring up human emotions beyond the checkout line."
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The people with the most verified roles on Ketal Supermarket projects
