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Food prep is usually the part of cooking people rush through. The Kitchen Sync sets out to change that feeling, launching Breville's new Kitchen Wizz 12 and Paradice 12 food processors around a simple idea: getting dinner ready can have its own rhythm. The 70-second film opens on a busy household, with two parents staring down the evening rush, then shifts into a kitchen where everything starts to move in time. Grating, slicing, dicing and mixing cut together like a choreographed routine, with split-screen overhead shots of pesto, pomegranate, pasta and pastry showing how quickly the machines turn raw ingredients into a family meal. Kids twirl pasta, a parent tastes as they go, and a golden galette lands on the table, so the film is as much about the mood of cooking as the product. Building on the tone of earlier work for the Kitchen Wizz 9 and 16 cup models, the platform aims to make the new range feel warm and easy as well as capable. It launched globally across BVOD, social and digital channels.
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