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Celebrating The Brooklyn Way with our first generation of lifelong Brooklyn Nets fans. To hype the Nets' 10th year in Brooklyn, Wieden+Kennedy New York made a memorable film that doesn't actually focus on the NBA franchise. Instead, the agency and director Andre Wagner interviewed 10-year-olds from the NYC borough—kids who literally grew up with the team—about various aspects of their lives. The resulting mini doc, shot in crisp black-and-white, captures the spirit of Brooklyn and the Nets, with the team repped by a logo at the end. Responses like "This is the place I growed up in, and the people who know me, they know I belong in here," take on special gravitas. Deeper shades of meaning emerge, as the youths describe Brooklyn as "hard and crazy and dirty and beautiful," a community where "each person is an individual" and folks can feel "confident," "just happy to be."
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