Trending project
Caisse d’Epargne projects with the most verified people and teams
Inside the Caisse d’Epargne network
The people, teams, and projects that make up the Caisse d’Epargne network
Featured project
Caisse d’Épargne’s “The Power of Squirrels,” created by Altmann + Partners, is a large-scale campaign that reasserts the bank’s cooperative, regionally rooted model in response to growing public interest in values like solidarity, fairness, and democracy. Built around the idea that customers are also co-owners with no external shareholders, the campaign highlights how decisions are made locally and how savings are reinvested into regional development. Using the brand’s iconic squirrel emblem as a creative device, the film brings the model to life through imaginative, childlike storytelling in which cooperative squirrels symbolise collaboration, shared decision-making, and community-driven projects. Directed by Adrien Armanet, the campaign includes TV films, outdoor, press, and digital activations, reinforcing the brand promise of being “useful” by showing how its cooperative structure directly benefits local communities.
Teams spotlight
The teams with the most verified roles on Caisse d’Epargne projects