GAIA
About GAIA
The work made for GAIA runs to 2 verified projects since 2023 — mostly Campaign, Strategy and Video. Most of it comes from 3 teams, including HENRY, Fridge.Audio and Altmann+Partners.
Inside the GAIA network
The people, teams, and projects that make up the GAIA network
Featured project
Not Your Milk
For its “Not Your Milk” campaign, Belgian animal welfare organization GAIA partnered with Altmann+Partners to spotlight the often unseen reality behind dairy production: calves are typically separated from their mothers immediately after birth so milk can be collected for human consumption. Framed as a cinematic short film rather than a traditional documentary, the campaign follows a mother cow’s emotional search for her calf, using narrative storytelling to evoke empathy and make an abstract industry practice feel immediate and personal. Supported by stark industry statistics on calf mortality, early slaughter, and restrictive farming conditions in Belgium, the film aims to shift public perception and encourage reflection on dairy consumption. Alongside its emotional storytelling, GAIA uses the campaign to advocate for stricter animal welfare regulations, including improved living conditions, an end to early separation practices, and reduced reliance on intensive dairy systems.
Teams spotlight
The teams with the most verified roles on GAIA projects
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