Canadian Tire
About Canadian Tire
The work made for Canadian Tire runs to 12 verified projects since 2018 — mostly Campaign, Brand and Advertising. Most of it comes from 8 teams, including Publicis, Alter Ego and Grayson Music. The people who work most often on Canadian Tire projects include Warren Bray.
Trending projects
Canadian Tire projects with the most verified people and teams
Inside the Canadian Tire network
The people, teams, and projects that make up the Canadian Tire network
Featured project
Letting Go
As consumers increasingly prioritise saving money, it comes as a surprise that many Canadians are unaware that Canadian Tire has over 1000 new sale items every week. Publicis Toronto's 'Letting Go' campaign aims to fill this knowledge gap by showcasing the quality, variety, and affordability of Canadian Tire's products, ensuring that customers recognize and seize the exceptional deals available. 'Letting Go' embodies Canadian Tire's unwavering dedication to providing top-tier products at discounted prices. Through a harmonious blend of humour and authenticity, the campaign endeavours to establish Canadian Tire as the go-to destination for outstanding deals across a broad range of categories, where great quality aligns with unbeatable value. Set against the soulful backdrop of 'If You Leave Me Now' by Chicago in the English version and the heartfelt, ‘Avant de me dire Adieu’ by Les Classels in the French one, the campaign creative spot captures the heartfelt reactions of Canadian Tire employees as they bid farewell to their beloved products due to customer demand for the remarkable deals available.
Teams spotlight
The teams with the most verified roles on Canadian Tire projects
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People spotlight
The people with the most verified roles on Canadian Tire projects
