Caption by Hyatt Central Sydney
About Caption by Hyatt Central Sydney
The work made for Caption by Hyatt Central Sydney runs to 1 verified project since 2025 — mostly Strategy, Campaign and Launch. Most of it comes from 3 teams, including Sam I AM, Nunn Media and Supersolid. The people who work most often on Caption by Hyatt Central Sydney projects include Alex Newman.
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Haymarket Hundred
Hyatt has launched Caption by Hyatt Central Sydney with a playful twist on traditional hospitality by rewarding guests not for staying inside the hotel, but for heading out and exploring the neighbourhood. Developed by Supersolid under the new brand platform “Be Part of It,” the campaign debuts with a short film directed by Sam I Am’s Benito Martin and introduces the Haymarket Hundred—a curated list of 100 off-the-beaten-path local discoveries. Guests are encouraged to seek out experiences like snapping selfies with the famed ginger cat at Dong Nam A & Co or sampling Haymarket’s spiciest dishes, all tracked through a stamp card. The campaign positions the hotel not as the final destination, but as a launchpad for authentic, unforgettable local adventure.
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