Carers UK
About Carers UK
The work made for Carers UK runs to 1 verified project since 2024 — mostly Strategy, Brand and Campaign. Most of it comes from 4 teams, including Black Kite Studios, MullenLowe Group and Jungle Studios.
Inside the Carers UK network
The people, teams, and projects that make up the Carers UK network
Featured project
This Counts as Care
The campaign for Carers UK, aims to significantly shorten the time it takes for unpaid carers to recognise their role and access support. Anchored in the insight that many people caring for friends, family or neighbours don’t see themselves as “carers,” the campaign emphasises that all types of caring count—whether you’re a partner, a child, a neighbour or friend. It launched 2 September 2024 across multiple channels (OOH, TV, digital, audio) and uses powerful imagery—such as a vintage photo of a father bathing his infant followed by a daughter bathing her older father—to illustrate how caring roles evolve and often go unnoticed.
Teams spotlight
The teams with the most verified roles on Carers UK projects
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