CarMax
About CarMax
The work made for CarMax runs to 5 verified projects since 2015 — mostly Campaign, Commercialshortfilm and Commercialmovingimage. Most of it comes from 2 teams, including 72andSunny and Cult Studio. The people who work most often on CarMax projects include Maddie McDowell.
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CarMax projects with the most verified people and teams
Inside the CarMax network
The people, teams, and projects that make up the CarMax network
Featured project
Wanna Drive?
CarMax, the largest used car retailer in the US, is shaping the future of car shopping with its bold new brand positioning and campaign, "Wanna Drive?", developed in partnership with 72andSunny Los Angeles. This campaign marks CarMax's first major creative shift in years, introducing an upbeat vibe featuring the all-new CarMax House Band who accompany customers throughout their car-buying and -selling journeys with feel-good anthems. The new tagline replaces a two-decade-old slogan and emphasizes empowering customers to take control of their experience through CarMax’s best-in-class omni-channel shopping options. Maddie McDowell, Group Creative Director at 72andSunny, describes "Wanna Drive?" as more than just a tagline—a mindset that invites customers to own the process their way. Sarah Lane, CMO of CarMax, highlights this moment as a defining chapter reflecting the brand's commitment to honesty, integrity, innovation, and fresh energy.
Teams spotlight
The teams with the most verified roles on CarMax projects
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People spotlight
The people with the most verified roles on CarMax projects
