Citizen Watch America
About Citizen Watch America
The work made for Citizen Watch America runs to 1 verified project since 2026 — mostly Strategy, Brand and Campaign. Most of it comes from 3 teams, including Electric Theatre Collective, PSP and Late Shift. The people who work most often on Citizen Watch America projects include Mónica Mota, Emanuel Garcia and Tim Fok.
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Citizen Watch America projects with the most verified people and teams
Inside the Citizen Watch America network
The people, teams, and projects that make up the Citizen Watch America network
Featured project
Powered By Any Light
To mark 50 years of Eco-Drive innovation, Citizen partnered with Late Shift and creative agency Bossy Women to reframe its light-powered watch technology for Gen Z and Millennial audiences through storytelling rather than product demos. Directed by Matt Genesis and shot in Lisbon, the global “Powered By Any Light” campaign follows an unexpected, everyday journey starring Devin Druid and Annie Marie Elliot, translating the technical magic of Eco-Drive into culturally resonant moments powered by everything from headlights to disco lights. Running worldwide from January 22, the campaign spans director’s cuts and short-form films across digital and streaming platforms, celebrating Citizen’s innovation through a fresh, human lens.
Teams spotlight
The teams with the most verified roles on Citizen Watch America projects
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People spotlight
The people with the most verified roles on Citizen Watch America projects
