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How can the Clinique lab experience lean into the Metaverse in a way that is on brand and makes sense for the target audience? Clinique wanted to change how they visualise science at the Clinique Lab, in a warm and inviting way that adhere to new brand codes. Solution: The Clinique Lab brings the retail experience of the iconic Clinique Counter to the virtual world and allows consumers, both new and familiar, to connect with the brand in a new and innovative way. Clinique is the first company to seamlessly integrate this virtual shopping experience into their website and thereby enhance e-commerce with triple-A-game like experiences. Journee built The Clinique Lab to allow users to create a custom avatar and explore the world through six unique territories, including product storytelling, gamification, personalised engagement with Clinique Consultants, unique offers and immersive on-site shopping. The Clinique Lab experience is accessible directly in the browser on any device, no headset required.
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