Coppel
About Coppel
The work made for Coppel runs to 2 verified projects since 2022 — mostly Branding, AdCampaign and Design. Most of it comes from 2 teams, including The Juju and Wolff Olins. The people who work most often on Coppel projects include Draeger Gillespie.
Trending projects
Coppel projects with the most verified people and teams
Inside the Coppel network
The people, teams, and projects that make up the Coppel network
Featured project
Coppel Brand Identity
A 2025 brand identity for Coppel—the Mexican retail, banking, and retirement group with roots in a 1941 Mazatlán armoire sale unlocked by a key—built around the platform “La llave de tu potencial.” The system evolves the heritage yellow key into a modular, minimal symbol of three descending circles, pairs it with a clearer wordmark, and expands the classic blue-and-yellow palette with a broader typographic system and photography that centers Mexican people and places. Brand architecture pulls retail, BanCoppel, and related offers into one cohesive whole, designed to flex from store façades and uniforms to bags, hangtags, and digital commerce. Launch framing under “Tú eres la llave” positions every customer as the key to their own potential—local in spirit, built for an omnichannel future.
Teams spotlight
The teams with the most verified roles on Coppel projects
Team
Team
People spotlight
The people with the most verified roles on Coppel projects
