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Production company DIVISION and studio NOIR have partnered up for the first time to produce for director Walid Labri, collaborating to create a soon-to-be viral sensation for one of London’s hottest fashion brands, Corteiz. London-based filmmaker Walid Labri, whose work has been making serious waves in the industry, takes the lead in the new ad entitled ‘DA SKYDIVE’ – a play on the brand’s latest collection – a skydive-inspired leather jacket which drops this month and, in line with all of Corteiz’s previous collections, is undoubtedly set to sell out in minutes. Making a cameo for the brand is renowned London-based artist and designer, Slawn, who recently became the youngest artist to design a BRIT Award (2023) and whose work has been featured by Sotheby’s. In Walid’s bold and arresting 60” film, the audience follows Slawn as he hurtles through the sky at an alarming pace, screaming and arms flailing as he plummets down to earth to a seemingly shocking demise. But, all is not what it seems, with the ending unveiling a more humorous twist.
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