Craft Sportswear
About Craft Sportswear
The work made for Craft Sportswear runs to 5 verified projects since 2024 — mostly Campaign, activation and Strategy. Most of it comes from 2 teams, including Forsman & Bodenfors and F&B Studios.
Trending projects
Craft Sportswear projects with the most verified people and teams
Inside the Craft Sportswear network
The people, teams, and projects that make up the Craft Sportswear network
Featured project
Hela Stadens Lagtröja
For one week ahead of the 2024 home-kit launch, the new Craft match shirt for IFK Göteborg could be bought only at fan-owned small businesses across Gothenburg — hairdressers, bars, record shops, a fish van, a theatre and more — so the whole city became the club shop. The official webshop pointed buyers to those physical spots instead of selling the shirt itself. The limited run sold out in a week; when it later reached the official shop, sales and traffic climbed versus prior launches, and the club reinforced its position as the whole city's team.
Teams spotlight
The teams with the most verified roles on Craft Sportswear projects
Team
Team
