Croky
About Croky
The work made for Croky runs to 1 verified project since 2011 — mostly BrandPosition, Innovation and Design.
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We want Croky
Packaging and TV: it's a wrap. Croky was looking for a new, relevant brand positioning in the crisps market. FamousGrey wanted Croky to be fun, down to earth and not taking themselves too seriously, focusing on families with kids. This led to the current 'We want Croky' baseline, which stands for the need to share a packet of crisps. The new packaging was the first step in bringing Croky back to its place amongst the other big crisps brands, in Belgium and the Netherlands. Results: A successful launch in Belgium and the Netherlands. The packaging make-over was done in different phases. FamousGrey first changed the 'flat crisps' basic range and systematically adapted the other packaging into the same visual style, over a period of three years. The most recent example being the Airpops. The market share of Croky has increased during the past few years, although it will without a doubt remain a challenger when compared to Lay's. The campaign was a great introduction of the new look and feel. The TV commercials with the parrots still score very well. https://famousgrey.com/work/croky-parrot