CRUNCHYROLL
About CRUNCHYROLL
The work made for CRUNCHYROLL runs to 4 verified projects since 2023 — mostly Design, AugmentedReality and VirtualReality.
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Crunchyroll Brand Identity
Crunchyroll's in-house brand evolution, unveiled ahead of San Diego Comic-Con 2024 around an ethos of fun and celebration. It brings a modernised logo with a balanced eye symbol and revamped watermark, and a new Crunchyroll Atyp font set. Alongside are an orange, black, white and taupe colour system, more than 139 anime- and manga-inspired glyphs, textures and patterns made with Japanese artists, and a seven-second audio-visual mnemonic, rolled out across events, OOH, digital, gift cards and social.