Décathlon Canada
About Décathlon Canada
The work made for Décathlon Canada runs to 1 verified project since 2026 — mostly Campaign. Most of it comes from 2 teams, including Rethink and Cossette. The people who work most often on Décathlon Canada projects include Jonathan Lavoie and Èle Thibault.
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Décathlon Canada projects with the most verified people and teams
Inside the Décathlon Canada network
The people, teams, and projects that make up the Décathlon Canada network
Featured project
Quitters Day
Decathlon, the global sporting goods brand, is helping Canadians stick to their New Year’s resolutions by making its bestselling KIPRUN 500 WR running shoes unreturnable for the month of January 2026. Recognising that most fitness pledges fizzle out by the second Friday of January, the brand is turning a standard retail policy into a motivational tool: customers symbolically waive their right to return the shoes, committing to movement for 30 days. Those who follow through are rewarded with 1,000 bonus loyalty points. By flipping the return policy, Decathlon transforms from a retailer into an accountability partner, encouraging Canadians to keep active, build habits, and have fun while doing so, with the support of creative agency Rethink.
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People spotlight
The people with the most verified roles on Décathlon Canada projects
