Penguin Random House
About Penguin Random House
The work made for Penguin Random House runs to 11 verified projects since 2018 — mostly Campaign, Website and Advertising. Most of it comes from 2 teams, including Rethink and ORDER. The people who work most often on Penguin Random House projects include Joel Somerfield, James M Findlay and Mathilde Langlois-Bettez.
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The Unburnable Book
The world might be on fire, but one copy of Margaret Atwood's The Handmaid's Tale will stand the test of time—and its flamethrowing author. The agency Rethink worked with Penguin Random House and Atwood to create an unburnable edition of her 1985 dystopian classic, banned "sometimes by whole countries, such as Portugal and Spain in the days of Salazar and the Francoists, sometimes by school boards and sometimes by libraries," Atwood says in a statement. Printed and bound with fireproof materials, the book is up for auction at Sotheby's through June 7, with all proceeds benefitting PEN America, an organization that fights for free speech. The special edition was created in response to the nationwide uptick of banned books in schools and libraries. Atwood debuted the unburnable edition in the video below, where she tried and failed to burn it with a giant flamethrower. That image of a renowned 82-year-old wielding a flamethrower is as amazing as it sounds. The book was constructed in Toronto by The Gas Company and manufactured by print and bindery master craftsman Jeremy Martin.
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Freelance
Freelance
