HomeEquity Bank
About HomeEquity Bank
The work made for HomeEquity Bank runs to 5 verified projects since 2021 — mostly Campaign, Brand and App. Most of it comes from 8 teams, including Zulu Alpha Kilo, OMD and Weber Shandwick. The people who work most often on HomeEquity Bank projects include Dino Cuzzolino.
Trending projects
HomeEquity Bank projects with the most verified people and teams
Inside the HomeEquity Bank network
The people, teams, and projects that make up the HomeEquity Bank network
Featured project
If These Walls Could Talk
HomeEquity Bank has launched a campaign celebrating Canadians aged 55+ who have “played the long game” in homeownership, highlighting the wisdom, experiences, and memories accumulated over decades. Centered on the idea that meaningful wealth builds over time, the campaign positions the home as both a symbol of earned wisdom and a strategic asset to support retirement goals. The narrative, introduced through a 60-second anthem inspired by “If these walls could talk,” emphasizes how home equity can provide flexibility, financial choice, and freedom in later life. The fully integrated campaign spans television, online video, social, digital, out-of-home, and radio, combining emotional storytelling with practical insights on leveraging home equity for retirement planning.
Teams spotlight
The teams with the most verified roles on HomeEquity Bank projects
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People spotlight
The people with the most verified roles on HomeEquity Bank projects
