Harry Rosen
About Harry Rosen
The work made for Harry Rosen runs to 1 verified project since 2022 — mostly Event, golf and Advertising. Most of it comes from 1 team, including Zulu Alpha Kilo. The people who work most often on Harry Rosen projects include Dino Cuzzolino and Noah Mroueh.
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Hijacking the Masters
Harry Rosen, known for its formal menswear, wanted Canadians to know about its new line of golf apparel. With Zula Alpha Kilo, it hijacked the biggest event in golf, the Masters, by running ads during the event’s broadcast that looked and sounded identical to the real coverage. Except its ‘coverage’ focused purely on the players’ outfits. It also live-tweeted the tournament, updating fans on the most important part of the action: the style. The agency knew it couldn’t compete with Golf Town or pro shops on performance. But its one-on-one interviews with style-conscious golfers revealed that golf is a social activity and a lifestyle as much as it’s a sport. A bad outfit on the links can lead to good-natured ribbing or silent judgment. If winning in golf is about how you show up as much as it’s about how you play, Harry Rosen’s style expertise could help men win at the game behind the game. So the agency aimed to establish Harry Rosen as the undisputed expert in golf style.
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The teams with the most verified roles on Harry Rosen projects
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The people with the most verified roles on Harry Rosen projects
