Trending project
Decor Systems projects with the most verified people and teams
Inside the Decor Systems network
The people, teams, and projects that make up the Decor Systems network
Featured project
For 40 years, Decor Systems’ inspired solutions have shaped modern acoustic design for architects and subcontractors. A family-run business, their own brand had been low on the priority list, but in 2021 they realised they needed to step away from their dated brand shackles in order to connect with the gatekeepers who held the keys to realising their growth targets of bigger, more prestigious projects - architects at top-tier firms. Decor Systems' brand did not speak to the premium nature of their precision acoustic solutions, which made it difficult to acquire new customers, instead relying on strong relationships with existing clients. There was also a knowledge gap which needed to be addressed on the website. Architects will have a general understanding of noise requirements they need to meet for a certain project, but the details can get confusing. The current site was content heavy, and did not guide the user or help them make the right choice of product to suit their space. There was a job to be done in terms of building a clear IA, based on needs Nightjar discovered through user research. Credits: Experience Design Agency: NIghtjar https://nightjar.co/