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Re-launching an icon, and bringing your favourite bakery treats direct to your door. Australia’s beloved Sonoma bakery, with its proud heritage dating back to a tiny village called Bellata in regional NSW, was undergoing a brand evolution. Founder Andrew Connole had travelled the world in pursuit of making the world’s best bread, and Sonoma needed to refresh the existing brand and website to better reflect its global ambitions and standards of quality. However, a Covid pivot meant Nightjar shifted their focus to solve a very real problem - with lockdowns across NSW, how do they get Sonoma products in the hands of those outside of their retail footprint? Credits: Experience Design Agency: Nightjar https://nightjar.co/
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