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Taking them to the next level of publishing, we created a site as entertaining as the mag itself, powered by a heavy-weight back end fuelled by data. In a mammoth project which reconsidered every part of their online ecosystem, Nightjar partnered with the Sneaker Freaker team to create the Ferrari of websites - the biggest digital upgrade in the brand’s 18 year history. Results: - 30,000 pieces of content migrated - 37% increase in traffic - 70% decrease in bounce rate - 9.5% increase in eCommerce revenue - 3.7% increase in eCommerce revenue Credits: Experience Design Agency: Nightjar https://nightjar.co/