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We are Art.
Cursor & colour transitions, SVG hero text overlays, API-driven event calendar for topical content and integrated eComm & ticketing for Australia’s most daring regional art museum. The Murray Art Museum Albury (MAMA) is a regional Australian modern art gallery with big ambitions. Their business objectives of increasing visitation and paid involvement with gallery programs needed to be realised through their new digital platform - handling all visitor info as well as transactions. To encourage visitation and compel people to make the trip to this regional destination, the site needed to convey the breadth of experiences on offer at MAMA, and facilitate easy transactions - for both the user and the gallery. With a vision to create a visually rich and contextually relevant online tool, nightjar needed to understand the key user groups, break down their needs, and create an IA that allowed for multiple user needs. The core UX challenges were to increase conversions - across event ticket purchase, enrollments in MAMA Studio workshops and classes, and travel packages to Albury. MAMA is such a large character within the city, Nightjar wanted to ensure the site reflected this, and cemented the museum as an integral part of the Albury experience, helping visitors plan their trip and look forward to their time in regional NSW. Credits: Experience Design Agency: Nightjar https://nightjar.co/
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