Dela
About Dela
The work made for Dela runs to 3 verified projects since 2012 — mostly Campaign, Shortfilm and Documentary. Most of it comes from 2 teams, including Ogilvy and Wefilm. The people who work most often on Dela projects include Roel Welling.
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Why wait?
We reserve the most beautiful words for the dead. But why do we wait until it’s too late to say such wonderful things? In this campaign for funeral insurance company DELA, people speak from the heart to those that are closest to it; their loved ones. Not at their funeral, but in public places where they – and everyone else - can hear, and most of all, feel it. We made ads with only the word 'Lieve' (translation: Dear). People were invited to fill in the rest. The uploaded ads were used for outdoor. Each poster was unique and placed in the area where the person it was meant for lived. Besides the print ads, people could post their beautiful words on Facebook or on DELA's website. In addition, radio, banners and live television speeches were used within the campaign. Credits: Advertising Agency: Ogilvy & Mather Amsterdam, Netherlands Creative Director: Darre van Dijk Art Director: Darre van Dijk Copywriters: Darre van Dijk, Piebe Piebenga Additional credits: WE Film Directors: Roel Welling, Joep van Osch https://ogilvy.nl/work/why-wait
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