Deutsche Bank
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The work made for Deutsche Bank runs to 1 verified project since 2019 — mostly Superunion, BrandIdentity and Naming.
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Yunar Brand Identity
A great traditional bank is launching an innovative new service. It’s Yunar – a digital wallet, designed for the way Superunion live now. This is not just a new product for Deutsche Bank, it’s a whole new way of thinking. Think, for instance, about loyalty and bonus schemes. They are a great idea that can deliver some very smart deals – when you remember. Now you don’t even have to do that, because Yunar remembers for you and is constantly searching for things that it knows you will like. It knows every loyalty scheme that you’ve signed up to and it knows how they connect with all the other schemes. Because a digital wallet is not like a traditional wallet – a dead weight in your pocket. It’s alive, thinking, processing, working for you. Superunion made it look like fun. Yunar is lively, iconoclastic and surprising. In your pocket and in your face. This is not a flat, static service. It’s in permanent update. The more you use it the more you get from it. When Superunion think about money the minds slip automatically into dark and serious mode. Why? Doesn’t money help you have some of the best times of your life? Doesn’t it bring you joy? And surprises? Yes, money is serious, but it doesn’t have to be stuffy and boring. Bright, optimistic colours. Bold, startling, funny graphics. Superunion knew Superunion weren’t creating a brand – Superunion were creating a new friend. A bright, optimistic companion that you’re always pleased to see. Yunar launched via AppStore and Google Play. Scarcely traditional banking outlets. Right from the start, downloads exceeded expectations. AWARDS Midas Awards Gold Silver 2 Certificates