DFS
About DFS
The work made for DFS runs to 10 verified projects since 2019 — mostly Advertising, Brand and Campaign. Most of it comes from 19 teams, including Pablo London, EssenceMediacom and 750mph.
Trending projects
DFS projects with the most verified people and teams
Inside the DFS network
The people, teams, and projects that make up the DFS network
Featured project
What’s Your Thing?
Directed by Bradley & Pablo and produced by PRETTYBIRD, DFS’s latest campaign, "Thingception," continues its long-running What’s Your Thing? platform with a surreal and stylish TV spot created by Pablo. The film follows a woman’s whirlwind journey through fantastical, ever-shifting rooms representing different interior styles, all dramatizing the difficulty of finding one's personal aesthetic. The chaos resolves in a DFS store, where she discovers her perfect sofa—highlighting the brand’s role in helping customers find their "thing" with expert guidance and an extensive range. Launching alongside digital and social content featuring scripted DFS colleagues representing brand values like style, quality, and trust, the campaign reinforces DFS’s position as the UK’s leading sofa retailer by making choice feel fun, easy, and uniquely personal.
Teams spotlight
The teams with the most verified roles on DFS projects
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People spotlight
The people with the most verified roles on DFS projects